Blog

Why are they so successful when their website looks like crap?

February 1, 2012 Blog

You’ve thought it. I’ve thought it. Websites that capture the spirit of 1994. Hideous graphics. Hellish stock photos of women yelling at laptops. And yet…the customers don’t seem to care! They’re pouring in! What’s wrong with the world? Indeed, I met someone the other day who was asking, well really, what’s the point of paying […]

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Website as glass window: Ideas for compelling content

January 30, 2012 Blog

Much of our best work is private. One of my guilty pleasures is to stroll around the local terraced streets at dusk, around the time that people put a light on, but haven’t yet closed their curtains. Each lighted window is like a diorama, a box briefly displaying the inhabitants living their lives – watching […]

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How to choose a WordPress theme: 7 questions

January 19, 2012 Blog

I do love WordPress. I see many businesses, especially small ones, constructing their sites with WordPress.* I also see people who can spend hours of their life getting tangled in the back end, when they thought they were using some simple DIY blogging tool. Well, it can be. Until blind ambition takes over, and you […]

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To you and your voice. (Happy New Year)

December 31, 2011 Web Design

My dad’s New Year (ok, Hogmanay) tradition was to clean the house from top to bottom, and then make lentil soup. I think the theory was that if you enter the New Year with your house in order and your soup on the stove, you have as good a beginning as you can have. (The […]

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Website to Wonderful, 5: Are you losing your customer at the checkout?

December 5, 2011 How To

My son’s worst shopping moment with me took place last Christmas. We were out shopping in the January sales, and I went into WH Smith (a newsagent) to buy a few things. They had some brand new self-service checkouts. I ignored them (hate them with a passion) and queued up to pay a real live […]

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Web Design Secrets of the (Internet) Rich and Famous

November 28, 2011 Blog

What do you need to have in place in order to attract thousands of readers? Today I’m going to look at five blog-heavy websites, most of which are pretty much Internet Famous.  All of the site owners run businesses which depend on the blogs, and together they demonstrate the power of five different elements: desire, […]

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Website to Wonderful, 4: Creating easy paths for prospects

November 22, 2011 How To

Fasten up, this is a long post on the subject of emotional landscaping. First: how exactly do you turn a prospective customer into a paying one? And down below, my take on how it works for all you good people selling coaching and counselling as opposed to widgets. You can find previous posts in the […]

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Interlude: We Are Not The Customers You Are Looking For

November 18, 2011 Contexts

(Website to Wonderful will resume next week) It’s hard when your face doesn’t fit. Especially when you’re the eager customer. I got an email recently from a clothes store that I love, with an invitation for customers to take part in a market research exercise at my nearest branch. I got terribly excited, but then […]

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Website to Wonderful, 3: Designing your site with real users in mind

November 9, 2011 How To

Yes, it’s time to talk about what user experience types grandly refer to as ‘user journeys’. The word ‘journey’ does sound somewhat major, but don’t get caught out: some of those journeys are the pixellated exquivalent of popping to the corner shop for a pint of milk, rather than crossing the Andes by hovercraft. As […]

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Website to Wonderful 2: Usability, or How not to make your visitors’ eyeballs bleed

November 7, 2011 How To

If you read Part 1 of the series, then you now should have a neat set of goals and wishes to think about. But before we go any further, let’s take a look at your site and see if there are any things which are actively preventing your site visitors from taking a promising relationship […]

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