Building online communities, 2: Tools of social presence

September 20, 2007 Uncategorized

Ah, summer.  My writing ambitions got squashed under a pile of family holidays and back-to-school frenzy, but here we are again.  In my previous post, I discussed the need to establish social presence online: in other words, to communicate a sense of personality and individuality within the online medium. This is true for both the […]

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Building online communities, part 1

August 10, 2007 Uncategorized

I’ve been writing a white paper for my colleagues at Virtual Surveys on how to create and manage online customer communities.  In writing this, I drew on all the unofficial knowledge that I’ve built from years of immersion in what is now termed ‘participatory culture’ but is known to the rest of you as blogs, bulletin boards and […]

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Can researchers engage?

May 4, 2007 Uncategorized

Ray Poynter has an interesting item on what he calls Insight 2.0 – the implications of participatory culture (OK, Web 2.0) for clients.   One implication is the short-circuiting of formal research and research management by decision-making departments who are keen to listen to their customers more closely (possibly, without the filter of those pesky researchers). […]

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