I don’t usually do this but the South Bank Centre emailed me a questionnaire today which was stunningly awful.
My prize for Most Unanswerable Question goes to this pair of lovelies:
What would you put? No, I still have no idea.
On the last page of the survey, after countless other difficult questions, there was a two-part Brand Price Trade-Off question – this question, repeated for the other type of memberships. IDEK, as they say. Hard enough to answer when there’s a lady with a clipboard tapping her pen, but a downright brainteaser as an online question.
Please, South Bank Centre, please please please get someone else to check the questionnaire before you go out. I live in Cambridge (you didn’t ask) and I come to your events once a year. It’s not that I don’t like you or your acoustically perfect venue. Sigh.
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http://www.growinginsights.co.uk Alison Clayton-Smith
Manifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.