Hall of Shame
I don’t usually do this but the South Bank Centre emailed me a questionnaire today which was stunningly awful. My prize for Most Unanswerable Question goes to this pair of lovelies: What would you put? No, I still have no idea. On the last page of the survey, after countless other difficult questions, there was a two-part Brand Price Trade-Off question – this question, repeated for the other type of memberships. IDEK, as they say. Hard enough to answer when there’s a lady with a clipboard tapping her pen, but a downright brainteaser as an online question. Please,...
Read More63% of poll results are entirely made up
The Home Office published a report last week, entitled ‘Sexualisation of Young People.’ It was trailed on the radio, along with some of its radical recommendations, which include relegating ‘lad’s mags’ like Nuts to the top shelf. It’s an entirely worthy subject, and as the mother of a young teenage boy and a preteen girl, I was pretty interested in what it had to say. The report author, Linda Papadopoulis, states firmly in the introduction that: This is not an opinion piece, the evidence and arguments presented within this document are not based on...
Read MoreThe curious case of the game show neuroscientists, or how NOT to research an online community
I’m a fond member of the blogging/social networking site, Livejournal. Over the last few days, I’ve seen the most incredible shitstorm unfold, over the cack-handed efforts of two rogue academics to research what they were pleased to call ‘the cognitive neuroscience of fanfiction’. Background First, a bit of background: Livejournal (one of the original social networks) is a vast and varied set of subcultures, and interconnected blogs, dominated by film, TV, book and gaming fans. It is more counterculture than culture, really: it tends to be left-wing, creative and...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.