Are you ready to deal with enragement as well as engagement?
A quick follow-on from Friday’s post on climate science and the need to engage the public. Science’s vision of ‘the public’ is typically a bunch of respectful yet unfortunately undereducated folk. In reality, there are many publics, including the respectful and the occasionally hostile. Yesterday’s Sunday Times carried an interview with Professor Phil Jones, the head of UEA’s climate science unit, and as such at the centre of the furore over leaked emails from the unit that appear to suggest scientists suppressing Freedom of Information...
Read MoreClimate science and the need for engagement
(I don’t talk much here about my science communication research, but here are some personal observations on climate change reporting. I worked for an organisation involved in crop science back in the late 90s, so I saw that particular debate from very close up.) Climate science reporting is increasingly beginning to resemble the debates on MMR vaccine and genetically modified crops – in other words, any rational discussion of the underlying science becomes totally sunk beneath polarised media coverage and divergent political standpoints. The furore over leaked emails from the...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.