To you and your voice. (Happy New Year)
My dad’s New Year (ok, Hogmanay) tradition was to clean the house from top to bottom, and then make lentil soup. I think the theory was that if you enter the New Year with your house in order and your soup on the stove, you have as good a beginning as you can have. (The other part of his tradition was a laser-guided trip to the wee off-licence round the corner, where he bought industrial quantities of Tennent’s Lager, Whyte and Mackay whiskey, and ginger ale. And several teeny bottles of Ball’s Advocaat and Babycham. There’s my Celtic Twilight history. Ah well. ...
Read MoreWebsite to Wonderful, 3: Designing your site with real users in mind
Yes, it’s time to talk about what user experience types grandly refer to as ‘user journeys’. The word ‘journey’ does sound somewhat major, but don’t get caught out: some of those journeys are the pixellated exquivalent of popping to the corner shop for a pint of milk, rather than crossing the Andes by hovercraft. As site owners, we mostly try to steer people towards the Grand Journeys that we want to promote and we utterly neglect the small everyday journeys that are also important. A good website will handle all of the journeys, more or less...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.