Tell me what you think. No, really.
I went to a terrible conference some time ago. From the first talk, it was dull and worthy. During the coffee breaks, I talked to other people, who were also driven to comment on the sheer awfulness of the event. If you looked at the public response to this event - the Twitter coverage, for example - you would never guess that many of the delegates felt that the entire day was a waste of time.
Read MoreHow to evaluate your website
I have done shedloads of website usability in my time. Some projects are straghtforward, others are very complicated. This is my guide to thinking about your own assessment – you might still need to do user testing, but this should start to surface the glaring problems. 1. Define your website’s goals Your goals may be many and varied. List them all out before you start. Enabling people to do their banking online Informing prospective students about evening classes Persuading visitors to come to your gallery Providing up-to-date information about genetics research Helping...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.