A beginner’s guide to feedback
I’m a huge fan of The Apprentice. (Don’t know if you get this outside the UK – reality TV show about would-be entrepreneurs, working on new money-making ‘tasks’ every week) The Apprentice is highly instructive on many levels, but I’m particularly enthralled by the candidates’ approach to customer research. Every week, the candidates will usually talk to a small group of potential customers about their ideas. And each week I watch, slack-jawed, as the candidates utterly fail to listen to the customers. Ever. People struggle with feedback In the case...
Read MoreTell me what you think. No, really.
I went to a terrible conference some time ago. From the first talk, it was dull and worthy. During the coffee breaks, I talked to other people, who were also driven to comment on the sheer awfulness of the event. If you looked at the public response to this event - the Twitter coverage, for example - you would never guess that many of the delegates felt that the entire day was a waste of time.
Read MoreWisdom of Mobs: the feedback loop
It’s that eerily calm pause between Christmas and New Year frenzy. There’s a number of half-formed posts in my head, but we’ll go with a swirling scarcely-formed one about crowds, audiences and mobs. Desirable audiences and undesirable ones. Thought one: the way that the internet has caused unknown mass audiences to become active participants. I’m thinking of the people who complained to the Press Complaints Commission about Jan Moir’s piece on Stephen Gately; and on a lighter note, the people persuaded to download Rage Against the Machine in preference to...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.