The online educator: Interview with Florence DuJardin
This is the first in a series of interviews with people who specialise in interaction. I work across three or four different areas including research, user experience, training and science communication. My core interest is in high quality interaction, and I’ve decided to put together an interview series with people from very different subject areas who are involved in creating successful interactions. My first guest is Florence DuJardin, who is Senior Lecturer in Communication Studies at Sheffield Hallam University. Florence runs the online Masters programme in...
Read MoreTeleclasses and online workshops: the next revolution
In the midst of all the loud talk about the latest trends in social media - like the ongoing obsession with location-based services – it’s interesting to notice a quiet business revolution taking place in other corners of the net. You may already be aware of services in say, marketing coaching or personal growth, often offered as teleclasses linked to highly successful business blogs. So, for example, you can sign up for a marketing teleclass with Naomi Dunford of Ittybiz, or go for the rather wonderfully-named Virtual Retreat offered by Jennifer Louden. I do believe...
Read MoreWisdom of Mobs: the feedback loop
It’s that eerily calm pause between Christmas and New Year frenzy. There’s a number of half-formed posts in my head, but we’ll go with a swirling scarcely-formed one about crowds, audiences and mobs. Desirable audiences and undesirable ones. Thought one: the way that the internet has caused unknown mass audiences to become active participants. I’m thinking of the people who complained to the Press Complaints Commission about Jan Moir’s piece on Stephen Gately; and on a lighter note, the people persuaded to download Rage Against the Machine in preference to...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.