Maslow’s Hierarchy of Needs: a quick critique and rant
Or, Marketing’s Need to Hear Simple Stories. If there’s one theory of motivation that everyone has heard of, it’s good old Maslow and his pyramidal Hierarchy of Needs. It’s the basis of many other theories, including the simpler concept that motivations can be divided into the essentials (hygiene factors) and motivators to action (motivators). I came across Maslow yesterday while reading a report on public consultation approaches, by someone who is using a Maslow-based system to segment the general UK population according to their values. These segments, it is...
Read More63% of poll results are entirely made up
The Home Office published a report last week, entitled ‘Sexualisation of Young People.’ It was trailed on the radio, along with some of its radical recommendations, which include relegating ‘lad’s mags’ like Nuts to the top shelf. It’s an entirely worthy subject, and as the mother of a young teenage boy and a preteen girl, I was pretty interested in what it had to say. The report author, Linda Papadopoulis, states firmly in the introduction that: This is not an opinion piece, the evidence and arguments presented within this document are not based on...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.