Do you have a flock, a convoy or a sidecar?
I want to write more about online communities, in all their different guises. I just wrote a neat overview of the mistakes I see people make when they create new communities, but I realised I was probably going too fast for everyone. I adore communities and at any one time, I’m a member of all kinds of online groups. I can’t stop looking at them even while I’m in them, always fascinated by what makes them tick. I believe that there are two main types of online community, and one interesting add-on. Some communities are flocks. They flock around a single compelling...
Read MoreOnline lions and offline lambs
I’ve been thinking about personality, and how it differs between our online and offline selves. There is a hope, expressed by all sorts of people, that the internet represents an easy way to understand exactly what people think. According to this argument, if we listen to internet conversations (scrape them, analyse them, Google-alert them) then we know what’s going on. It’s just a case of data reduction. I think that’s incredibly problematic, and here are three difficulties that I see with this way of thinking. 1. Online lions may be offline lambs It feels...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.