On loving 70-page Powerpoints
I feel compelled to weigh in on the whole ‘Death by Powerpoint’ discussion. Steve Gatt of Volkswagen was interviewed in August’s edition of Research Magazine, and gave an interview in which he complained about the standard of market research in general and in particular about receiving 70 pages of Powerpoint when all his team really needed were 15. Or even three. As I read, I found myself nodding like the Churchill Insurance dog, for do I not complain about Powerpoint all the time? Do I not, in fact, possess a copy of Edward Tufte’s seminal critique of...
Read MoreWords and labels and ambiguity
This Tuesday I went along to the Occupational Psychology/Organizational Behaviour catch-up day at Birkbeck and experienced the luxury of a full day noodling around new research concepts and the thrill of hearing the word ‘critical’ from someone else’s lips. It was an interesting mixture of heavy content and some of the worst Powerpoint I have seen. Some of the standouts were actually the Masters projects, rather than faculty. the stand-out talks Diane Burns presented a nice project based on discourse analysis, looking at the meaning of ‘collaboration’ in a...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.