Does your survey reflect reality, or is it just wishful thinking?: Lessons from the Mirror of Erised
One of my favourite devices in the first Harry Potter book, Harry Potter and the Philosopher’s Stone, is the Mirror of Erised. Harry comes upon this old mirror one day, and when he looks into its depths, he sees his (dead) parents standing behind him. His friend Ron sees himself winning at Quidditch. The mirror, it is explained, distorts: it shows the viewer their heart’s desire rather than ordinary reality. (Incidentally, Harry nearly wastes away gazing into this mirror, hungry for the vision it shows him. But that’s by the by). Only the perfectly happy person...
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Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.