Six great information lessons from Amazon.com
Amazon were one of the first truly online retailers and you can still learn a lot from looking at their site. These days, the product lines are vast and the site seems sprawling, but the core information display is still golden. Here are five things that I think Amazon does brilliantly, and some tips on how to apply these in your own context. 1. The ‘Look Inside’ feature The Number One problem of any online retailer is giving people a real sense of the product from a distance. In a real life bookshop, customers pick a book up and flick through the pages to help decide...
Read MoreQuick overview of Research 2010
I attended the MRS Conference in London this week, invited by Ray Poynter to perform (there’s no other word for it!) a five minute piece at Tuesday’s Ideas Rush. I have not been to this conference for absolutely ages. Met quite a few people from former lives and it was great to see them (shout-outs to Anna Cliffe, Yvonne Burr, and Ann Morgan), not mention putting faces to more of the Twitter names. There was more going on than I could possibly catch, and the parallel sessions meant that I ended up running from one room to another to try to catch things. There was a...
Read MoreCommunicating science: some highlights from the BSA conference, part 1
I just spent 2 days at the British Science Association’s Science Communication Conference. I haven’t been to this particular shindig in quite a few years; it’s quite a mixture of folk: academics, science popularisers, PR officers, evaluators, artists, you name it. Five highlights: 1. Tackling obesity through an evidence-based campaign The ‘Behaviour and Choice’ plenary examined the ‘Change4life’anti-obesity campaign, with input from the Department of Health (who commissioned loads of research), the MRC Human Nutrition Research centre (who...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.