Kiss of death
I used to do loads of new product development research, lugging prototypes and mock-ups around Britain in my little tin-can Citroen. I was a qualitative researcher, where we prided ourselves in really getting under the surface through discussion and maybe some creative games. Getting to the truth of the matter. We were absolutely not the sort of researchers who dumbly reported people’s literal response. Sometimes the short cuts were useful though. I came out of one group furrowing my brow about the future for this particular product. Possibly it was the cake bar aimed at...
Read MoreSnow Queen
I love snow. It has been wet and slushy today, but very early on Monday, with snow falling softly under sodium streetlights, it was quite magical. Once a decade we get enough snow to build a proper snowman. Some of our neighbours went all out – if you look closely, you’ll see that this lady had snowbosoms. I’m trying to think of some spurious link to the economy/market research/the world of business; but actually I think the only moral is that sometimes the exact right thing to do is to build a great big snowman. And then have a snowball...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.