Does your survey reflect reality, or is it just wishful thinking?: Lessons from the Mirror of Erised
One of my favourite devices in the first Harry Potter book, Harry Potter and the Philosopher’s Stone, is the Mirror of Erised. Harry comes upon this old mirror one day, and when he looks into its depths, he sees his (dead) parents standing behind him. His friend Ron sees himself winning at Quidditch. The mirror, it is explained, distorts: it shows the viewer their heart’s desire rather than ordinary reality. (Incidentally, Harry nearly wastes away gazing into this mirror, hungry for the vision it shows him. But that’s by the by). Only the perfectly happy person...
Read More63% of poll results are entirely made up
The Home Office published a report last week, entitled ‘Sexualisation of Young People.’ It was trailed on the radio, along with some of its radical recommendations, which include relegating ‘lad’s mags’ like Nuts to the top shelf. It’s an entirely worthy subject, and as the mother of a young teenage boy and a preteen girl, I was pretty interested in what it had to say. The report author, Linda Papadopoulis, states firmly in the introduction that: This is not an opinion piece, the evidence and arguments presented within this document are not based on...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.