Understanding context: Life span, life stages and predictable crises of growing up
Excuse the mess around here. I’ve just moved to a self-hosted blog and am playing around with images, headers, widgets and all that stuff. I want to think about context. When you are trying to understand what matters to your audience, there are a whole slew of things that have an influence. Very commonly, we focus on the immediate response to our questions, and we act as though that’s all there is. In particular, the focus on the internet and social media seems to strip us back to pure text without bodies. This online conversation feels real and solid. But in...
Read MoreMaslow’s Hierarchy of Needs: a quick critique and rant
Or, Marketing’s Need to Hear Simple Stories. If there’s one theory of motivation that everyone has heard of, it’s good old Maslow and his pyramidal Hierarchy of Needs. It’s the basis of many other theories, including the simpler concept that motivations can be divided into the essentials (hygiene factors) and motivators to action (motivators). I came across Maslow yesterday while reading a report on public consultation approaches, by someone who is using a Maslow-based system to segment the general UK population according to their values. These segments, it is...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.