Six great information lessons from Amazon.com
Amazon were one of the first truly online retailers and you can still learn a lot from looking at their site. These days, the product lines are vast and the site seems sprawling, but the core information display is still golden. Here are five things that I think Amazon does brilliantly, and some tips on how to apply these in your own context. 1. The ‘Look Inside’ feature The Number One problem of any online retailer is giving people a real sense of the product from a distance. In a real life bookshop, customers pick a book up and flick through the pages to help decide...
Read MoreHow to evaluate your website
I have done shedloads of website usability in my time. Some projects are straghtforward, others are very complicated. This is my guide to thinking about your own assessment – you might still need to do user testing, but this should start to surface the glaring problems. 1. Define your website’s goals Your goals may be many and varied. List them all out before you start. Enabling people to do their banking online Informing prospective students about evening classes Persuading visitors to come to your gallery Providing up-to-date information about genetics research Helping...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.