How to interview a customer (properly)
Ah, I know what you’re thinking. D’oh! Hah! Easy! Just go ahead and ask them the questions! WRONG! 99% of people asked their opinion out of the blue stammered, blushed and then lied. It’s a highly awkward social situation, and it goes roughly like this: MARKETER: (brightly) ‘So, what do you think of our shop?’ CUSTOMER: (caught like a deer in the headlights) ‘I er what? Hm. I er. It’s ok. It’s errrm, very nice really.’ MARKETER: (writes stuff down in big notebook, is triumphant) ‘They really like it. They think it’s...
Read MoreExplaining yourself, without Powerpoint
I spent some of this week running training for young scientists on how to present scientific ideas to non-expert audiences. This particular piece of training runs regularly, but because the people have different needs each time, and the context is altering, it always feels a little bit different. One of the main things we try to do on the course is remove Powerpoint – participants have to deliver a talk or activity without any Powerpoint whatsoever. I tend towards Edward Tufte’s view of Powerpoint: I use Powerpoint an awful lot but there’s something about its style that...
Read MoreManifesto
Some of us find it quite simple to put our real organisations and authentic selves online.
Others - well, let's just say that some of us can't bear to look at our own websites.
My mission is to help you transform your online presence so that other people understand and appreciate what you really have to offer. So that you can achieve what you want - whether that's better engagement, more readers, or more sales.